So you’re thinking of accelerating your SEO game? In 2022, Successful SEO takes considerable time and effort–more than simply adding a keyword to your content. Hundreds of factors contribute to great SEO, but the benefits can be highly lucrative… From bringing in more traffic to maintaining a more authoritative presence in your niche, not to mention the ability to turn that traffic into customers.
So how do you ensure SEO success and turn the vast treasure chest of potential customers that is the google search engine into customers? In short, create the best SEO content on the web. But before you dive in and start pumping out posts, let’s discover the best SEO tools for small businesses to accelerate your SEO game.
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The Best SEO Tools For Small Businesses
Never use an SEO tool without first looking at what’s already ranking on Google. The search engine results page (SERP) is a treasure trove–telling you exactly what content you need to create. Analyzing what’s already ranking lets you see which content your competitors are creating. This is the first step to using one of the best SEO techniques out there… the skyscraper method.
The skyscraper method means creating a better resource than anything else on the web for a search term. Look at the top 5 results, note what’s in their content and come up with something significantly more comprehensive and valuable, leaving Google no choice but to give you the top spot.
Google Search Console is a must-use SEO tool. It tells you what pages are ranking on your site and for which keywords. A page or post usually may rank for a slightly unexpected keyword, not necessarily the one you were targeting.
Knowing this, you can add those related/unexpected keywords to your pages.
For example, let’s say my blog post “How to write web copy that sells” is ranking for the keywords; “website copy” and “writing good copy.” I would take those two keywords and add them to my content; this can boost your ranking exponentially.
Google Keyword Planner
Before writing a blog post, Google Keyword Planner provides valuable blog ideas for the right keywords–the ones people are searching for. Used in conjunction with Google Trends, you see the popularity of keywords and the best keywords related to your niche.
Always create posts based on what your audience is searching for. Typically, these will be queries and questions related to your products and services. Keywords Everywhere is a super handy SEO tool giving you insight into the following:
These are instrumental in determining what keywords to target with your posts. This information means you can choose keywords and blog topics with the highest possible search volume and low competition based on accurate data about what your audience wants to know. Keywords Everywhere give you the insights to create helpful, informative blog content.
SEO expert Niel Patel’s excellent SEO tool gives you fantastic insights into all aspects of your SEO. Competitor analysis, keywords, and blog topic ideas are some features you can use to rank higher. There is a paid and free version of Ubersuggest, with the paid version serving as an all-encompassing SEO tool.
Google Business is crucial to success if you’re a business targeting a local area. Your Business profile is what your future customers see when they search for your service. For example, my “Copywriter in Cornwall” page is a local city page linked to my Google Business profile and what my potential future clients see.
Fill out your GMB profile entirely. Add links to your other online platforms, unique photos, and accurate business information. Not only is this the first impression you give to customers but a vital local SEO ranking factor.
Page Speed Insights
Slow loading times can damage your ranking. Especially now, most people are reading your content on mobile devices. Google Page Speed Insights give you, yep, you guessed it, insights into your page speed and what you can do to improve it.
Answer The Public
In conjunction with your keyword research, another super helpful and free keyword tool is Answer The Public. Type in a keyword, and you’ll see questions and topics related to it that people are searching for. This is super handy in letting you know what to include in your content alongside your keyword research and skyscraper method.
If you truly want to accelerate your SEO game, you’ll need to use LSI keywords. Long semantic indexing is the words related to your primary keyword. You can find these easily with Google’s auto-fill as you type a query into the search bar. But in addition, you can find more with LSI Generator. LSIs make your content more comprehensive by covering all related topics. So sprinkle your LSI’s throughout your content.
If you’re looking for an all-encompassing keyword tool, SEmRush is precisely that. While you’ll pay a premium, SemRush takes the stress away from SEO while giving you all the juicy insights and ideas to create excellent high-ranking content. To find out more bout SemRush, check it out here.
Similar to SemRush, the Ahrefs tool is another all-rounder giving you incredible insights into what you need to do to rank higher. One of the best SEO tools removing the hassle and time away from your SEO efforts.
For local SEO, you can’t go past Whitespark. The tool tells you where you rank in local searches, manages your citations, and builds your reputation. Discover more about Whitespark – citation tracker here.
If there’s one SEO tool you can’t live without, it’s Yoast. A super helpful WordPress plugin that shows you how to optimize all your content. Set focus keywords, and Yoast tells you if it’s included in the title, meta descriptions, title tags, and keyword density.
In addition, Yoast also tells you whether you’ve included enough links and other on-page SEO factors. And that’s just the free version. The paid version is even more comprehensive.
While not strictly an SEO tool – in 2022, it takes a lot to rank on Google, and differentiating yourself from the competition is one of these ways to outrank your competitors.
Canva is an excellent tool for doing this. Cava is a powerful design tool where you can create graphic design elements, from infographics to Youtube thumbnails and Instagram posts. There is both a free and paid version. The free is excellent, but the Pro gives you many elements and stock images to use in your designs.
For SEO, you can create fun, informational infographics to embed into your content and serve as an excellent point of differentiation in your content.
Imagine having all the bells and whistles of the best SEO tools only to be let down by poor writing and bad grammar. Solid grammar, spelling, and concise copy are fundamental to great content. Let’s face it if you go to a poorly written website with typos, are you going to buy from that business? I wouldn’t.
Grammarly is a fantastic writing tool that catches typos and spelling mistakes and suggests making your writing more concise and compelling. You can download Grammarly for free here or use the paid version to excel in your business content and copywriting.
Best SEO Tools For Small Businesses - Final Say
You put yourself into a formidable SEO position by using all or even some of these best SEO tools for small businesses. Helping you bring traffic to your site and smash your competition out of the water.
To truly excel in your SEO game, use these tools today and discover how they can accelerate your SEO ROI. While most of these free tools, the paid versions offer incredible insights and can be a small but fantastic digital marketing investment.
Using these best SEO tools in conjunction with a freelance SEO copywriter is an excellent way to keep up with your SEO and free up your time. If you’re looking for a top freelance SEO copywriter, please get in touch today. Let’s start making magic happen.