Why Have a Blog On Your Website? | 10 Benefits of Blogging For Business

Wondering why you should have a blog on your website? In 2021, every business should have a blog on its website. 

With the possibility to reach an infinite audience and drive website traffic through Google, it really should be a no-brainer. 

In this post, we’re going to take a look at some of the many benefits of blogging for business. 

But first, let’s find out what blogging actually is…

Table of Contents

What Is Blogging?

Blogging is creating content (in the form of writing) that answers people’s search queries on Google. 

Whenever an internet user searches for something on Google, the order of results will be displayed based on who has created the best content related to the search. 

Basically, whoever Google thinks has best answered the query/question according to its algorithm. 

By blogging, you want to be doing two things;

  1. Answer questions/solve problems 
  2. Optimize each post for the Google search algorithm. 

We’re not going to discuss it here in this post, but there is a tonne of different factors involved in ranking a post highly on google. 

For example; Keyword competition, competitor content, writing structure, thoroughness of topic, just to name a few…

Now we know what blogging is, let’s take a look at why it’s so important…

The Importance Of Blogging In The Modern World?

Blogging (and its benefits) is so important in modern-day business because of the infinite potential it has to; 

A – Bring in website visitors 

B – Turn them into customers. 

In addition to this, blogging can also provide additional revenue streams such as from affiliates or creating your own digital products. (more on this later). 

According to contentmarketingstream.com, 37% of marketers find that blogs are the most important method of content marketing. 

To discover just how important blogging can be, let’s look at this example;

(Using a keyword tool, you can discover the monthly volume and competition for pretty much any Google search term). 

‘How to generate online income’ is our search term. 

  • Search Volume: 8,800 Searches Per Month 
  • Cost Per Click: $4.80
  • Competition (0.66) or 66% 

Based on this data, we can see that the search term ‘How to generate online income’, gets;

  • 8,800 searches per month, 
  • Has a high cost per click 
  • Competition of around 66 %. (Which is pretty high). 

To write a blog post that ranks near the top of the Google search page, for the term “how to generate online income, you would create a blog post that;

  • Answers the question as thoroughly as possible, (how to generate online income). 
  • Is better than the existing google search results.
  • Includes everything needed for search engine optimization (SEO). 

If you rank on the first page (and better still, in the top 3) results for that term, you would be receiving a large percentage of the 8,800 searches per month. 

That’s a tonne of website visitors for just one blog post! Whats more, they can eventually become customers…

Now we know just how important blogging is right now, let’s take a look at some benefits of blogging for your business.

The Benefits Of Blogging For Business

1. Increase Web Traffic (SEO)

As we’ve already established, one huge benefit of blogging is increased web traffic. 

Although when you first start blogging, you will have to go for keywords with lower search volumes in order to rank highly, this can still bring a huge amount of traffic. 

Even if you’re trying to rank for a term that has less than 100 monthly searches, this can generate plenty of web traffic compared to having no blog and 0 searches!

2. Online Income Potential

In addition to bringing in potential customers for your usual business, a blog is a great way to create other revenue streams. 

Whatever your niche/target audience, there are affiliates and potential for your own digital products to be promoted. 

Let’s take a look at both below…

Affiliates

An affiliate is when another business offers you a small commission (usually 5 – 10 % but can be higher) for promoting/selling their products online…

Obviously, the higher the cost of the product you’re promoting, the more commission you’ll receive. 

Thousands of companies (that you probably already use) for your business, will have affiliate programs that you can easily sign up for online. 

This is then tracked through a ‘unique link’ that you can insert into the text of your blog post. 

When one of your website users clicks on one of these links and buys something through it, you receive your commission. 

For example, if you’re a business that sells Dog Food, you would have a blog that talks about everything to do with dogs! 

Whenever you mention any dog-related product (that you don’t already sell) you would insert your unique link (from an affiliate of another product) into your blog text. (By highlighting it and creating a hyperlink). 

These affiliates can build up a solid revenue stream considering, once they’re up you don’t have to do anything to maintain them. 

It’s well worth creating a list of potential affiliates and researching which products you use that have affiliate programs already. 

If you want to read more about affiliates, check out Hubspot’s beginner guide.   

Digital Products

As well as promoting your own service and affiliate products in your blog, there are tonnes of opportunities to create digital products also. 

Ebooks, membership-only content, and online courses are some of the most popular digital products that you can create. 

Thinking back to the ‘Dog Food’ example, you may want to create an ebook that talks about dogs’ health and diet…

Anything related to your niche that will deliver more value to your customers is worth creating a product for…

3. Ongoing Income Potential

As previously mentioned, once you have your blog set up (with affiliates and digital products inserted), that blog is up and running and can generate everlasting income potential. 

That said, your blog does need some love and care! You’ll have to promote blog posts through social channels and keep improving and nurturing them to beat new competition. But once your blogs are up, it can be up there forever!

4. Brand Exposure (Limitless)

As the online side of your business grows and your online presence increases, you will be able to write blog posts going after bigger keywords (with higher search volumes/competition). 

For example, if you started ranking for a search term that gets 10,000 + monthly searches, you can already see how many potential customers that could bring in. 

You should also be creating posts on pretty much every subject related to your niche. So you basically have a massive network of interlinking blog posts! This will massively increase your exposure. 

In addition to this, when you create content that’s amazing, other businesses and blogs will want to link to it from their websites, this is great for your SEO and again, increases your brand awareness.

5. Establishing Authority

If you are creating blog content that consistently ranks at the top of Google for terms within your niche, you will establish yourself as the authority within it. 

People who search for all the different terms related to your niche, will keep seeing your business pop up and will think;

“Wow, these guys really know what they’re talking about”. This is super powerful!

6. Little to No Cost Involved

Whether you’re paying for someone to create blog content for you or learning to do it yourself, there really is little cost involved when setting up a blog. 

Especially considering the massive upsides we’ve already looked at. 

Imagine, if you had a blog that was ranking for a few keywords with one or two affiliate links added that brought you in an extra few hundred dollars each month? No brainer really. 

In my opinion, it really makes no sense to not have a bog as a business, because why not? When it doesn’t cost you anything…

7. Avenue to promote products and services

Through blogging, you can promote your own products/services in the same way described in the affiliate section of this post. 

For example, if you’re writing a post titled ‘How to take care of your dog’, and you offer dog sitting services, you would have this included in your blog. (By highlighting the necessary text) 

For example; 

‘Now we’ve looked at the best ways to look after your dog, what do you do when you want to go away for the weekend?’ 

We offer dog sitting services and you can find out more here (This would link to the dog sitting service page on your website). 

8. Improve customer relationships

With a blog, you’re just giving so much value to your existing customers!

This is going to benefit you massively as it gives you credibility and positions you as the authority. 

As well as this, you can easily answer questions your customers have through blog comments. 

The more you can help, the more customers are going to be interacting with you and therefore more likely to buy from you more often.

9. Helping your current and future customers

Helping people is just awesome, whether you’re getting paid for it or not. 

I remember one of the first blog posts I ever wrote, and someone commented saying;

“Thanks, that was really helpful” – This was an awesome feeling and when you can do this on a large scale for a wider audience, it’s even more amazing! 

The more people you can help from all your different blog posts, the more likely all these people are going to become customers in the future.

10. Lead generation (Visitor = Lead = Sale)

Having something on your website as lead generation is amazing for creating future customers. 

A lead generation (or lead gen) is a free product or piece of information you give away in exchange for an email address. 

This can be in the form of a PDF download, ebook, webinar, or online course and can be positioned as a pop-up when people first click on your site. 

Whatever you use as a lead generation needs to offer a tonne of value and be free so it’s a no-brainer for customers to sign up and get it. 

When you have a visitor’s email address, you can then promote your products/services later on through drip-feeding them emails.  

You can turn a Google searcher into a subscriber and eventually into a customer just from blogging! Not having a blog means you’re seriously missing out on income potential!

So, How do I start blogging?

To start blogging, you should just start writing… 

But just before you do, use these steps;

  1. Write down topic ideas, you could write about in your niche
  2. Research keywords using (keywords everywhere) 
  3. Start writing blog posts using Google Docs (with low search volume & SEO structure)
  4. Sign up for affiliate programs and add them to your content.

Follow these 4 stages to start blogging! If you’re not a writer or you now want a blog for your business, but don’t have any idea how to start, I can help you out… 

Disadvantages Of Blogging

1. Time Consuming

Writing content, especially good content optimized for Google does take a lot of time.

You will need to do keyword research and spend time learning how to structure blog posts for SEO. If you don’t have any experience writing, it is also likely your first ever posts won’t be very good (if you’re anything like me anyway).

2. Learning How To Do It

It takes a lot of effort to learn two things when it comes to blogging; 

  1. How to write good content 
  2. How to write for Google 

You can learn and if you put the time in, you will become good at it over time! But the serious effort and desire to learn the two above aspects are required before you start seeing results from blogging.

3. Takes Time To See Results

Making money from blogging does take time! You can’t expect to put a blog post up, stuff it with affiliate links and wait for the dollars to start rolling in, as you know, most things don’t work like that in business. 

If you are a new website, ranking a blog post will take even longer than if you’re an already established business with your own website. 

However, once you have set it up and posts do start to rank, that’s when you’ll start seeing results.

Summary - Should I Start A Blog For My Business?

Based on what we’ve discussed throughout this post, I truly think it is a no-brainer to have a blog in 2021. 

The potential benefits of blogging for your business are just too great to ignore. 

That said, blogging successfully will take work and does take a lot of time to rank highly. 

So whether you’re starting a blog by yourself or getting professional help to do so, I would just start. You really have nothing to lose in doing so. 

If you need any help starting a blog for your business, I can give you a free “blogging mindmap’ to get you started. Just fill out the form below.

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