If you’re a small business owner here in 2021, you seriously need to consider the benefits of a website and what it can bring to your business.
Any credible business has an amazing site and whether you want to build a site yourself or have one professionally built, the benefits are the same.
I mean, the gains are literally infinite.
Let’s check out some of the amazing benefits of having a website for your business.
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Why Do You Need a Website in 2021?
Your website is your digital shop window.
It acts as a place where people can find you, see what you offer, engage with you and most importantly, makes things easy for people to buy from you.
In fact, if you can’t find a businesses website when Googling for products or services, what impression does that give you about the business??
Yep, not a great one.
And no a Facebook page doesn’t count!
Compare that to finding an incredible, well-designed site and you think wow!
Then upon exploring the site, this site is also easy to navigate with a clear contact button and easy to read concise information.
Ultimately this leads to more sales. That’s the power of a really good site.
The Benefits Of Having a Website
Your Credibility
Perhaps the most important aspect of having a site for your business.
When you search for a business and you’re greeted by an amazing website that’s easy to navigate, interact with and buy from, you’ll likely use that businesses product or service again.
Throw in some unique content, social media posts and testimonials and you’ve got the makings of a successful business that is the ‘go to’ for that product or service.
Your Reach
The internet gives you an infinite amount of reach!
Your site acts as a platform of visibility to pretty much anyone on the internet.
There are around 46 billion internet users,
Yep, wow.
Although your reach will only ever be a very small portion of this, It’s still giving you access to a massive audience.
At least compared to not having a site.
For example, when someone searches ‘ Coffee Shop near me’ and you’re a coffee shop owner, your site allows you to appear for such a term…
That said, there is a great deal of work that goes into creating an awesome site as well as driving traffic to it through SEO.
Online Presence
Anywhere you can have a link that directs a web user to your business home page, you’re increasing your online presence.
This can be through; blogging, SEO, social media, commenting and answering questions on forums and videos as well as email marketing and through FB and Google ads.
In short – The larger your online presence the more people are finding you and the more sales you get.
Customer Engagement
Making things easy for people to interact with you online is the numero uno way to provide incredible customer service.
This is through having an easy means of contact through your website.
For example, you might have a social media chat window in the corner of your site, allowing you to respond promptly to customers questions.
In addition to this, interacting and engaging with your customers through blog post comments and social media is a sure-fire way to signal your credibility as a business.
Customer Insights
Your site allows you to track who is actually looking at your site.
This is your specific demographic and can be accessed through tools such as Google Analytics.
You can even see what demographic is most likely to click on your site and what type of people convert!
You can then tailor any of your marketing efforts based on these insights.
Easy To Make Sales
The biggest and most notable benefit of having a website is the ease of making sales.
Whether it be through a simple buy now button or just a call to action to get people to call you, having this available just makes things easier for users to buy!
It doesn’t matter what product or service you offer or even how good it is, if a future customer doesn’t know you offer it, then what’s the point?
A site with a clear and easy call to action increases sales.
Website Benefits - Summary
Now we’ve learned some of the amazing benefits your business can gain from having a website, it’s time to get out there and start creating!
That’s assuming you want some of those benefits?
Of course, you do.
The best way to start a website is Through WordPress.
A platform that allows you the most freedom when it comes to building a site.
You’ll also need a Domain Name and Web Hosting plan.
Once your Domain, Hosting & WordPress are set up you can start designing and putting together your site.
If you need any help building your business website, don’t be afraid to reach out. I’d love to help you!
